We’ve put together the top 5 things YOU can do to improve your website.
Keywords are exactly what they say on the tin; words that potential customers will be using to find your products & services. When you’re writing copy for your website, always have your customers in mind. Don’t write for search engines (this rarely works and can have some adverse effects)
But remember that search engines can only know what you provide by ‘reading’ the words on your website. So if you use only technical jargon, or write too vaguely, the likes of Google aren’t going to know what on earth you sell. So adopt a good tone, speak with authority and use phrases that are well known and likely to be used when customers search.
There are so many cleches – we buy with our eyes etc. But there is some truth in this. Imagine you are looking to buy a new car and visit the manufacturer’s website. Now imagine there are no photos of the car you are interested in. Exactly.
So why not apply the same level of importance to photographs of your products and services? Potential customers want to see what you’re offering so they can imagine themselves owning it. Once you make the leap of a potential customer imagining themselves using your product, you’ve pretty much won the sale. If you have nice, good quality photos of your products, services, offices etc, then PUT THEM ON THE WEBSITE! If you don’t have any decent photos, then hire a photographer quickly! It’s a very worthwhile investment.
3. LIST YOUR BUSINESS ON MAP WEBSITES
Map websites – especially Google Maps – are very well used by customers. The results of Google Map listings are included in Google search results. So if you’re not listed, you’re not appearing where you should. List your business on the major map websites and you’ll see an increase in footfall. Oh and if you’re already listed, take 5 minutes to check all the details – opening times, phone numbers etc – are present and correct. There’s nothing more infuriating than finding a phone number for a business, dialling it and realising it has been listed wrongly!
4. GEO-TARGET YOUR WEBSITE
Where do you provide your products & services? If you sell from your website worldwide then geo-targeting will be harder. However most businesses have a main target area. For example if you provide central heating services in Plymouth, when you write about your services make sure you use the keyword Plymouth. This is because most of us are now savvy searchers. We realise that we need to narrow our search to the area we require the service. So if a potential customer who lives in Plymouth is looking for a central heating engineer, they are likely to search for “central heating engineer plymouth”. If you have all these keywords (even better if they’re in this order) you are more likely to appear in the search results.
Geo-targeting your website also means that rather than competing with the entire world, you are only competing with the other businesses who have geo-targeted their website with the same keywords & locations. Just one note of caution; don’t be too specific with your locations, and try to mention nearby towns and counties that you would be happy to cover. eg. don’t just write about “central heating engineer in Plymouth”, also mention that you cover specific areas of Plymouth, Exeter, Dartmoor, South Devon etc.
You believe everything you read, right? No. Neither do your potential customers. Just because your website says that you’re the best, that’s no longer enough. Try to get some testimonials from happy customers on to your website, ask them to leave reviews on independent review sites specific to your industry.
This all helps to instill confidence in your brand when a potential customer searches for reviews on your products & services.
We are always happy to help you out if you have questions, and provide a Web Consultancy service if you’re serious about improving your website and making it more profitable. You’ll get a comprehensive report after a visit from a professional web consultant who can share their years of experience with you.